The creation of advertising and marketing campaigns; the development, production and financing of television and film productions, also on the internet and on other new media related to entertainment, individually or in collaboration with third parties, on its own behalf or on behalf of third parties; may hold patents, trademarks and technical and industrial skills to be acquired, managed and transferred, the marketing of goods and services in general. Participation in companies with similar purposes; carrying out any activity connected or useful to the achievement of the social purpose.