The company's purpose is to trade in goods of all kinds, in particular jewelry, clothing, accessories, cosmetics and care products, as well as other lifestyle articles. It can also conduct import and export transactions, and the company's purpose is to acquire, hold, and permanently manage domestic and foreign companies of all kinds. It can establish branches and subsidiaries in Switzerland and abroad. The company can acquire, encumber, sell, and manage real estate and intellectual property rights in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. Furthermore, the company can conduct any business or conclude any contracts that are suitable to promote the development of the company and the achievement of its purpose, or that are directly or indirectly related to it.