The company aims to provide services in the fields of business and management consulting, marketing, sponsoring, promotion and coaching to companies, rights holders and individuals. It also provides services in the field of sports and media. The company may establish branches abroad and participate in other companies in Switzerland and abroad, as well as carry out all activities directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate and intangible assets in Switzerland and abroad. It may also carry out financing for its own account or for the account of third parties.