The company's purpose is to market and sponsor in the fields of sports and leisure, as well as organize and manage events. It provides care, brokerage and promotion of athletes of all kinds, as well as the worldwide purchase, sale and marketing of image, name and intellectual property rights. It carries out all business and financial transactions that may arise from the company's activities and trades in goods of all kinds. Furthermore, it can conduct all legal transactions that are suitable to contribute to the development of the company and are in direct or indirect relation to the company's purpose. The company can establish branches and business premises in Switzerland and abroad, acquire and sell real estate, and participate in or acquire companies.