The company's purpose, both in Switzerland and abroad, is: - to provide all kinds of advice, services, and performances, as well as to engage in all activities in the fields of consulting (various consultations), marketing, distribution of luxury products, and commercial strategy; - to trade (purchase, sale, import, export, representation, distribution) all types of products (food or non-food); - to acquire, sell, administer, and manage participations in any commercial, financial, industrial, and real estate company (excluding real estate participations not permitted under the LFAIE). The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial, and real estate transactions (except those prohibited by the LFAIE), and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to associates or third parties if it serves its interests.