The company's purpose, both in Switzerland and abroad, is the acquisition, sale, representation and distribution of any Swiss or foreign brand active in all fields. The company also aims to provide communication, marketing, representation, management and organization, advertising, events, promotion, through all media and supports or by any means of transmission or telecommunications; audiovisual, such as creation, image, television and graphic representation, logos, music, and their commercialization; publishing and information, audiovisual, program creation and any development activity on any medium; rental, furnishing, residence and related services; all operations in the sense of consulting in the broadest sense to companies in the following matters: commercial development, strategic development, management, reorganization, planning as well as all advice in commercial and financial activities, incidentally in the field of risk management, the implementation of prevention devices, the analysis and management of economic information; the company may, in general, exercise all functions and mandates and take an interest, by way of contribution, merger, subscription or any other means, in all other businesses, companies, associations or companies having an identical, analogous or related object to its own or which are likely to promote the development of its business, to provide it with resources or to facilitate the flow of services and products. The company may carry out all commercial, financial, movable or immovable operations relating directly or indirectly to its purpose.