The company's purpose is to participate in other companies, particularly in the jewelry and watch industry. The company may also conduct financial and brokerage transactions, acquire and exploit industrial property rights and know-how, and carry out all other transactions that are suitable to promote the company's purpose, including the acquisition and management of real estate. The company may establish branches in Switzerland and abroad, participate in other companies of any kind, take over representations, and enter into all transactions and conclude contracts that may be suitable to promote the company's purpose, or that are directly or indirectly related to it. It may also grant loans for its own account or for the account of third parties, as well as guarantee and pledge transactions for affiliated companies and third parties. It may acquire, lease, rent, encumber, and sell real estate in Switzerland and abroad. The company may acquire, hold, manage, or sell any type of debt or securities, within Switzerland or abroad.