The company's purpose is to promote and develop sports activities in the field of disability sports, triathlon, and paracycling; the production and distribution of audiovisual content (films, mini-series, documentaries) related to these activities; the organization of conferences, public interventions, and events with a sporting, educational, or motivational character; any activity related to sponsorship, communication, marketing, or brand image enhancement; the design, sale, and distribution of training programs, coaching programs (online or in-person), as well as merchandise related to the brand; and all convergent or related activities. It may carry out all financial, commercial, and real estate operations directly or indirectly related to its purpose, participate in other companies in Switzerland and abroad, create branches, and acquire, operate, or sell real estate in Switzerland and abroad, with the exception of operations prohibited by the LFAIE.
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