The company's purpose is to acquire, sell, hold and manage participations in companies and assets of all kinds, as well as to carry out related activities, in particular in the field of media and communication services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, or establish new ones, and enter into any business and conclude any contracts that may be suitable to promote the purpose of the company, or that are directly or indirectly related to it. Furthermore, it may acquire, manage and sell real estate, securities and license rights, take out and grant loans, and provide guarantees and other securities.