The company's purpose is to engage in all sales activities (retail, wholesale and bulk), distribution and trade in general of all clothing items, textile products, clothing, shoes, equipment and personal accessories, as well as providing services and consulting activities in these areas in Switzerland or abroad. The company also aims to acquire, manage and dispose of direct and indirect participations in all companies or businesses, existing or to be created. The company also aims to acquire, develop, administer and exploit patents and trademarks as well as intellectual and industrial property rights. More generally, the company may carry out any operation or activity directly or indirectly related to the above purposes in which the company has a direct or indirect, immediate or future interest, or which may facilitate its extension and/or development, including any financial, commercial, industrial or civil operation related to the company's social purposes. Finally, the company may acquire, hold and dispose of real estate (within the limits of the Lex Koller).