The company's purpose is the purchase, sale, import, export, distribution, and marketing of games, toys, and accessories intended for children, as well as all related playful, educational, and leisure items. It can operate physical retail outlets, stands, or online commerce platforms, organize animations, workshops, or promotional events related to its products, and provide any ancillary or complementary services directly or indirectly related to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with identical or similar purposes, carry out all commercial, financial, real estate, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.