The company's purpose is to engage in all activities related to the import, export, purchase, sale and trade, including online, of clothing, leather goods, shoes, accessories, jewelry, watches and other luxury items, new, old and used or second-hand, in Switzerland and abroad. It may create branches, participate in other companies, acquire or establish companies with a similar or identical purpose, carry out all economic, industrial, financial, movable and immovable transactions, except for those prohibited by the LFAIE, and conclude all contracts that serve to develop the company's purpose or are directly or indirectly related to it. The company may grant loans or guarantees if it is in its interest.