The company's purpose is to provide services in the real estate industry. It conducts consulting and brokerage services in the following areas of expertise: advertising, brand building and brand brokerage in the international arena, conception and implementation of marketing measures, POS strategies, public relations and sales-promoting services, corporate design, digital communication, editorial activities, development and brokerage of tourist services and travel and events in the high-end sector, sponsor and partner search. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.