The company's purpose is: the operation of beauty salons, namely all personal care, beauty, wellness, aesthetic, nutrition, personal hygiene and artistic pigmentation services; the preservation and restoration of aesthetic health, the creation, manufacture and distribution of all products related to body, face, hair or physical appearance care; the practice and distribution of all services providing well-being, serenity, comfort and self-esteem; the import, export and distribution of all products related to this activity; the development and distribution of all methods or franchises in these fields, the creation, distribution, purchase, sale of beauty, cosmetic, food, perfume, accessory, jewelry, clothing products; advice and training in beauty and aesthetic care; organization of artistic and cultural events in the field of beauty.