All activities in the field of real estate, including management, promotion, brokerage, purchase, sale and investment, as well as all related activities (except for operations prohibited by the LFAIE); all advisory services in the field of prospecting; all innovation management, idea generation and innovation, workshop animation and market research activities; all services in the fields of design, marketing, prototyping, sales forecasting and optimization of new products, services or brands. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by acquiring participations in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.