The import, export, manufacture of novelties and the sale, both in fixed locations and in a mobile manner, of household items, consumer goods, clothing, and furniture. Wholesale and retail trade, and the sale of goods of all kinds, also to customers who are part of the Organized Large Distribution, Discount and Catering. The organization of parties and events, the marketing of children's items, games, gift items, party items, gadgets, decorations and lighting. The setting up of stands for parties and fairs. The trade and packaging of food, beverages, products and goods used in gastronomy, the provision of catering services, including the production of take-away meals, participation in the installation, organization of public or private parties and events on its own initiative or on behalf of third parties. The administration, exploitation and granting of licenses, patents and royalties, as well as the management of sales centers for such goods and the assumption of representations. The company may acquire, manage and sell participations in other companies and enterprises, as well as establish branches or subsidiaries in Switzerland and abroad and carry out all operations deemed useful or connected to the achievement of the company's purpose.