The purpose of the company is to create advertising and marketing concepts, produce advertising materials and signage of all kinds, media design, photography and product photography, programming of homepages, project management from design to finished product, as well as the production, trade, sale and distribution of goods/articles of all kinds, in particular sports articles, clothing, toys, electrical appliances, health and orthopedic products. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies in Switzerland and abroad, acquire, manage and transfer patents, licenses and representations in Switzerland and abroad, acquire, manage or resell properties and real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.