Acquisition, holding and management of shareholdings, particularly in the field of daily newspaper publishing, weekly publications, television channels and all other media, taking into account regional diversity, as well as the operation of printing plants and publishing houses. The company may engage in any financial, commercial or industrial activity directly or indirectly related to its purpose; acquire or sell real estate; establish branches or subsidiaries in Switzerland and abroad; invest in other companies in Switzerland and abroad, acquire companies with identical or similar purposes or merge with such companies; grant loans or guarantees to shareholders or third parties, if this promotes its interests; carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.