The company aims to provide operational and strategic management of hotel operations, incorporating modern management strategies, profitable and sustainable sales, as well as individual customer care. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, establish, and sell other companies. It may acquire, manage, and sell real estate and securities. It may carry out all commercial and financial transactions that may contribute to the realization of its purpose or are directly or indirectly related to it. It may take out and grant loans, provide guarantees and other securities, acquire, manage, sell, and exploit intellectual property rights.