The company aims to provide a digital platform for amateur and professional athletes, in particular for connecting with sponsors, athletes and clubs. Furthermore, the company aims to operate a franchise system. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate, both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.