The execution of studies, creation, development and manufacturing of, research on, project management, subcontracting, execution of expert opinions, purchase, sale, import, export and after-sales service of all watchmaking, jewelry and jewelry items, as well as all related business. The company may establish branches and subsidiaries in Switzerland and abroad and take participations in other companies in Switzerland and abroad, as well as carry out all operations that are directly or indirectly related to its purpose. The company may acquire, mortgage, sell and manage real estate. It may carry out financing for its own account or for the account of third parties, as well as grant guarantees and securities to its subsidiaries and third parties.