The purchase and sale, consulting, brokerage, import and export, maintenance, rental, representation, management of products and services in the fields of watchmaking, computer science, precious stones, and telecommunications. The company may organize translation services and carry out the necessary advertising and marketing to achieve its social purpose. The company may buy and sell and manage patents, trademarks, and licenses. The company may assume representations and manage, rent, and lease warehouses. The company may buy, sell, and rent photographic, musical, graphic, and editorial products and services. The company may create, buy, sell, and rent websites. The company may hold shares, participations, and social quotas in other companies both in Switzerland and abroad. The company may participate in other companies with similar purposes in Switzerland and abroad and establish branches anywhere.