All activities in the field of photography, film, art, production, post-production and realization, artistic exhibitions and photographic and advertising reports, and decoration; marketing, advertising and strategy consulting, and event organization; the purchase and sale of photos, films, and photographic equipment. The Company may: either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to subsidiaries, associates or third parties.