The purpose of the company is to operate retail stores of all kinds as well as to trade in and distribute goods of all kinds - particularly in the areas of fashion, home accessories, sports equipment, accessories, media and electronic devices - including under the brand Kitchener, in Switzerland and via the Internet. The company may also offer services, events, workshops and similar formats in connection with trade, design and sustainable consumption. In addition, the company promotes responsible, community-based trade of the future based on principles of circular economy, care and cooperation. The company may establish subsidiaries and branches as well as participate in other companies. The company may acquire, hold, encumber and dispose of real estate and intangible assets. The company may also engage in all commercial, financial and other activities that are directly or indirectly related to the purpose of the company. The company may grant loans and other direct or indirect financing to affiliated companies and third parties, including their (direct and indirect) shareholders and their affiliated companies, and provide security of all kinds for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether for a fee or not.