The purpose of the company is to operate a sports marketing agency, trade in sports articles of all kinds, and organize sports and leisure events of all kinds. It can also trade in goods of all kinds, in particular automobiles. Furthermore, the company can carry out all activities that promote the company's purpose and trade in goods of all kinds. The company can establish domestic and foreign branches and manage assets on its own account or on behalf of third parties, in particular mediate, acquire, finance, create, manage or sell real estate. It can conduct patent and licensing transactions and participate in other companies.