The company's purpose is to trade and distribute food supplements, food, medical products, medical devices, cosmetics, care and textile products, and yoga mats. Production sites and sales markets can be located worldwide. Trading and distribution can take place through its own brands as well as through third-party brands. The company focuses on e-commerce with its own D2C brands, but can also use other distribution channels flexibly. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.