The company's purpose is to engage in all activities related to the marketing, promotion, distribution, and sale of all types of products or brands, food or non-food, wholesale and retail, including online sales, on its own account or on behalf of third parties. It also aims to provide consulting, support, and assistance services in the areas of organization, strategy, operations, and promotion. The company may also engage in any other activity directly or indirectly related to these purposes, including the creation of branches in Switzerland and abroad, participation in other companies in Switzerland and abroad, acquisition of companies with identical or similar purposes, or merger with such companies, and to carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also acquire, manage, exploit, and transfer intellectual property rights, patents, licenses, trademarks, designs, or know-how.