The company's purpose is to provide services, in particular in the areas of e-commerce and online shopping, as well as the operation of internet platforms and online learning platforms, and the trade of goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, and acquire, manage and sell participations. The company may acquire, hold and sell patents, trademarks, copyrights, design rights and all other intellectual property rights in Switzerland and abroad. Furthermore, the company may provide financing of any kind for its own account or for the account of third parties and/or take advantage of such financing. The company may conduct any other business and take any measures that appear suitable to promote the purpose of the company or are directly or indirectly related to it.