The company's purpose is the marketing of precious metals and other raw materials used by the fashion and trade industries, investment advice, mergers and acquisitions in the same industries as well as those of new technologies directly or indirectly related to them. It may also purchase or rent any premises for this purpose, as well as take financial and capital participations in companies in these fields and others. Furthermore, it may carry out any commercial and financial operation suitable for developing this purpose or directly or indirectly related to it, create branches or subsidiaries in Switzerland and abroad, participate in other commercial, financial, real estate and industrial companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out any operation and conclude any contracts suitable for developing and expanding its purpose or directly or indirectly related to it.