The purpose of the company is the purchase and sale, management, use and marketing of brands, patents, formulas, copyrights and generally intangible assets; the creation, import-export and marketing, production, development of software, hardware, devices, brands and products, in relation to the industries: mechanics, wellness, tourism, fitness, technology, cosmetics, pharmaceuticals, biology, perfumery and hygiene, dietetics, food and fashion and generally movable goods. All training, teaching, consulting and service activities in the fields of organization, administration, management, promotion, research and development, advertising, marketing and finance, both for companies and natural persons; provision of service and consulting services in the fields of marketing, communication, brokerage, training and corporate image; image promotion and sales promotion; conducting studies in all areas and market research. The company may also acquire, manage, promote, sell and broker movable and immovable property as well as intellectual property in Switzerland and abroad, establish subsidiaries and branches, participate in other companies, take over and grant representations and carry out all financial and commercial activities that are useful for achieving the company's purpose.