The company's purpose is to engage in all activities in the fields of culture, sports and catering, such as organizing events and shows, providing and selling economic advice in marketing and advertising, public relations, as well as all educational and training activities, management and sales of personality rights, in particular image rights, exploitation and management of copyrights and related rights in the literary and artistic fields, including music creation and publishing, music and audiovisual production and merchandising in all forms (for full purpose see articles of association).