The company's purpose is to hold and manage participations in Switzerland and abroad. The company may: acquire, encumber and sell shares in companies; make financial investments of all kinds and participate in start-up companies and provide venture capital; acquire, hold, manage, use, encumber, sell, dispose of, sublicense, evaluate or have evaluated intellectual property rights, industrial property rights or license rights; provide auxiliary services of all kinds that are in the interest of the participating companies; manage the participating companies; acquire, manage, encumber and sell real estate in Switzerland and abroad; conduct all business and conclude contracts that are directly or indirectly related to the purpose of the company or are in its interest; finance, produce, produce, promote, distribute and exploit films and audiovisual products of all kinds and acquire, manage and grant licenses and intellectual property rights to audiovisual products; It may also conduct financing transactions; grant loans to third parties as well as to the company's shareholders and group companies and provide securities of all kinds for their liabilities to third parties, including pledges, security assignments and guarantees, even if these loans or securities are in the exclusive interest of its shareholders or other group companies and are granted free of charge; the company may establish branches and subsidiaries in Switzerland and abroad and participate in or merge with other companies in Switzerland and abroad.