The company's purpose is to trade in goods of all kinds, including import and export, wholesale and retail, as well as online trade. It also includes the development and granting of franchises, licensing companies, trading in licenses, and providing services in this area, granting and disposing of intellectual property rights, and granting rights of use from protected trademarks. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.