The company aims to lead, conduct and coordinate the research project on the history of the canton of Zug as well as other historical and cultural topics. In particular, it is responsible for researching, creating and publishing the modern history of the canton of Zug, as well as conceiving and implementing accompanying communication platforms with digital and analog content. The company can provide services in the areas of historical research, publication and project management. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and acquire, manage and sell real estate and intellectual property rights. The company can conduct all business that is directly or indirectly related to its purpose and promotes it.