The creation, purchase and sale of jewelry, design objects and watches, as well as all related products; the company may engage in any other activities directly or indirectly related to the purpose described above or likely to facilitate its growth and development; the company may establish branches in Switzerland and abroad; it may take participations in any companies, acquire or create such companies, carry out all operations and perform all functions that are intended to develop the purpose of the company or have a direct or indirect connection with its object; it carries out all these activities in compliance with the LFAIE and other Swiss laws; it may grant loans or guarantees to associates or third parties if it serves its interests.