The purpose of the company is the acquisition, sale, development and holding of trademarks and any other protected or to be protected signs with which a company distinguishes its products and services from those of other companies. The management of licenses and property rights. The purchase, sale and marketing of all kinds of consumer goods. The import, export, trade and retail sale of products related to the fashion field and clothing accessories, both within a physical store and through any other means that allows distance selling, such as, by way of example and not exhaustive, the internet or fixed or mobile telephony. The management of stores both in Switzerland and abroad. The company may participate in other companies or enterprises as well as open branches both in Switzerland and abroad. The company may carry out any activity directly or indirectly related to its corporate purpose.