The company operates in the field of personal well-being. The company may carry out all operations that are deemed necessary or useful for achieving its corporate purpose, including the trade of personal care products. The company may also: develop industrial and financial projects in the field of innovative materials, sports, sports apparel, mechanics, electronics, and transportation; provide management and organizational services for administration, data processing, document organization, report preparation, marketing, and control of business processes for industrial, commercial, and healthcare companies, both in Switzerland and abroad, including remotely; engage in the trade of raw materials and finished products in general, and act as an intermediary between other companies; conduct feasibility studies, market research, and promotions, and operate as a business developer. The company may also carry out any commercial and real estate transactions, both in Switzerland and abroad, and conclude any agreement, contract, or operation that is suitable, directly or indirectly, to promote and achieve the company's purpose; it may provide guarantees, sureties, and any other type of guarantee, including real guarantees, for any reason, including in favor of third parties. The company may also acquire and hold, directly or indirectly, participations in other companies and businesses, as well as real estate, in Switzerland and abroad. The company may establish a holding company.