The company's purpose is the creation, development, and production of articles made from natural and synthetic materials, particularly for the watchmaking industry, such as custom protective pouches, various polishing cloths, display cushions, and microfiber protective gloves. The company may engage in any financial, commercial, or industrial activity directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, acquire companies with identical or similar objectives or merge with such companies, buy or sell real estate, take stakes in commercial, financial, industrial, or real estate companies, grant loans or guarantees to its shareholders and/or third parties if it serves its interests, and carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.