The company's purpose is any activity in the cosmetics and paramedical sector, in particular the production, purchase and sale of all products, as well as the acquisition, administration, management of investments, assets and portfolios in the financial, commercial and industrial sectors, as well as the purchase and sale of securities and currencies. The company may participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, create branches or subsidiaries in Switzerland or abroad, carry out all financial, commercial, industrial and real estate transactions (except for transactions prohibited by the LFAIE), and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it. It may also grant loans or guarantees to shareholders or third parties if this serves its interests.