Activities related to research, development of brands and patents through manufacturing, assembly, testing, adjustment, promotion, distribution, representation and trade of: luxury products in the watchmaking, jewelry, goldsmithing sector; time-measuring devices; products in the leather goods, clothing, accessories and giftware sector; works of art; furniture items. Acquisition, negotiation, development and management of all patents, licenses in the aforementioned fields. The company also has as its object the creation, production, assembly and export of the goods that are the subject of its trade. All of this in the broadest sense, without any reservations, limitations or exceptions, directly and/or indirectly, on its own behalf and/or on behalf of third parties, in Switzerland and/or abroad, also through special forms of sale - such as internal outlets - of produced, marketed and/or licensed articles. The company may also, within the limits provided by law, for the purpose of achieving its social purpose and therefore in a non-prevailing manner, excluding placement, participate in companies, entities and/or aggregations of companies or entities of any kind and nature, established or to be established, of Italian and/or foreign nationality, which have similar or related purposes, as well as conclude joint ventures with Swiss and/or foreign partners. The company may finally carry out all mobile, commercial, industrial and, always in a non-exclusive or prevailing manner, financial operations that have a connection, even indirect, with the social purpose or that can in any case facilitate its achievement. All of this in compliance with the applicable laws. It may also participate in other companies with the same or different purpose, establish branches in Switzerland and abroad.