Manufacturing, purchasing, selling, importing, exporting and trading in general of all luxury goods, mainly in the fields of watchmaking and jewelry. The company may carry out in Switzerland and abroad all transactions related to medical products, devices, instruments and consumables, software, computer hardware, machines, machine tools, raw materials and services, as well as perform all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto. It may establish branches in Switzerland and abroad. It may acquire participations in Switzerland and abroad in all similar businesses or industries, introduce new business lines and, in general, carry out all industrial, commercial, financial or real estate transactions directly or indirectly related to the main purpose. It may grant loans or guarantees to shareholders, affiliated entities or third parties.