The company's purpose is to carry out commercial development and related strategy activities for manufacturing and non-manufacturing companies in the following specific sectors: craftsmanship, automotive, motorcycle, mechanical, electronics, construction, logistics, transport, textiles, jewelry, watchmaking, cosmetics, aesthetics, medical, optics, health, veterinary, sports, recreation, hospitality, tourism, hotel industry, catering, publishing, printing, including the rental, distribution and sale of products related to these sectors. The company may acquire, use, grant and sell the related patents and trademarks. The company may carry out any commercial, real estate and financial operation connected to the achievement of the company's purpose. The company may assume representations, hold participations in similar companies and enterprises, as well as establish auxiliary companies, open branches, representations and subsidiaries, both in Switzerland and abroad.