KEOS Agency GmbH is a sports marketing agency that connects athletes, rightsholders and brands to create and manage commercial partnerships. Its services include consulting, marketing strategy and branding, sponsorship sales and portfolio management, project management, athlete representation and PR/communications.
Advisory for brands and rightsholders in sport: analysis, strategy, activation, positioning, value proposition, pricing, partnerships, and campaign planning.
Sponsoring and Partnership Management
Management of sponsorship and partnership activities for brands: handling inquiries, activating and optimising existing partnerships, and coordinating contracts and deadlines.
Sponsoring Prospecting and Sales
Identification and outreach to suitable partners, negotiation of collaborations, and building sponsorship deals with financial, reputational, and reach impact.
Sports Marketing Strategy and Branding
Development of a clear sports marketing strategy and brand positioning for rightsholders and brands, including tone of voice, presence, and a consistent identity.
Sports Influencer and Testimonial Campaigns
Brokerage and selection of athletes as sports influencers or testimonials for brands, aligned with the target audience, values, and activation potential.
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