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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryRetail & CommerceAuto Repair ShopsZugKessel Auto Zug AG
Kessel Auto Zug AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The core activity of Kessel Auto Zug AG is the sale and service of Ferrari vehicles, including the provision of after-sales support, financial services, vehicle appraisal, customer service and the sale of original spare parts and accessories. The company acts as an authorized Ferrari dealer and also offers special services such as Ferrari Classiche, personalization and driving courses.

AI-generated
Offering

Products & services

Industry:Auto Repair Shops
✓ Offered6
Used Ferrari Sales
Used Ferraris, search and sales platform with inspected pre-owned cars, Ferrari Approved vehicles, and dealer listings in Baar.
Ferrari Service Booking
Workshop appointments for Ferrari service and after-sales support, carried out by official specialist technicians with contact form and service information.
Ferrari Financial Services
Financing products for new and used vehicles, classics, and racing cars, including tailored solutions for private and corporate customers.
Ferrari Personalisation
Configurator, Tailor Made, and special equipment options for individualising Ferrari models to taste and needs.
Ferrari Classiche
Restoration of historic Ferrari models, certification and authenticity documentation, plus support for extraordinary maintenance and use.
Ferrari Genuine Accessories
Official accessories and fittings for Ferrari models, with solutions that enhance style, technical features, and versatility.
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4.1/5

Kessel Auto Zug AG

Trust & reputation

ranQ Trust Score of Kessel Auto Zug AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of October 2026

Without public customer reviews the score stays capped.

Kessel Auto Zug AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Kessel Auto Zug AG scores 83.4 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.79.212%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Kessel Auto Zug AG scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Kessel Auto Zug AG scores 61.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.23.34%
Qualifications+0.00

Kessel Auto Zug AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

June 30, 2026Media
Ferraris grösster Showroom Europas steht neu in Baar ZG
blick.ch
May 15, 2026Media
Kessel Auto Zug AG: Neuer Ferrari-Standort in Sihlbrugg
auto-wirtschaft.ch
March 28, 2023Media
Ferrari: Neuer Stützpunkt in Zug
autosprint.ch

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Location

Bahnhofstrasse 7
6300 Zug

At a glance

Legal form
Corporation
UID
CHE-310.075.389
Founded
2018 · 8 years
Last commercial register change
August 28, 2026
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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