The exercise of commercial activity aimed at the marketing of concepts and formats of large-scale distribution, business consulting and franchising, both directly through the opening and management of own sales outlets, and indirectly through the granting or acquisition of affiliation contracts, such as Master Franchisee, Franchisee, Partner and Licenses. The company is also authorized to buy, sell and market products, raw materials and infrastructures of various kinds, as well as to hold shares in other companies, both as a shareholder and as a partner. The company may also carry out all commercial, financial or other activities that are connected, direct or indirect, to the achievement of its corporate purpose. It may open branches, subsidiaries and representations both in Switzerland and abroad. The activity can be carried out both in the territory of the Swiss Confederation and internationally.