The manufacture, trade, import and export of watches, jewelry, precious metal articles, as well as all other similar or usual items in the watchmaking and jewelry sector; any activity related to the fashion industry, including the creation, manufacture, marketing and sale of clothing and fashion accessories; the provision of design, marketing, communication and product development consulting services; the operation of businesses active in wholesale and retail trade in related or complementary sectors; the acquisition, holding, management, encumbrance and sale of real estate in Switzerland and abroad. Real estate acquisitions in Switzerland will be limited to buildings with exclusively commercial use. The Company may: either for its own account or for the account of third parties, carry out all financial, commercial, industrial, movable and immovable operations, in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises having a direct or indirect connection with its purpose; grant loans or any other form of financing to, and provide securities of all kinds, for the direct or indirect benefit of its partners, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the assets of the Company.
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