The company's purpose is to acquire, hold, manage and sell assets, real estate and participations in the global fitness and lifestyle markets, as well as to market intellectual property in these markets. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties. The company may acquire, manage and sell properties in Switzerland and abroad.