The production, wholesale and retail trade, import, export, distribution and brokerage in general of finished products, semi-finished products and raw materials, in particular coffee, its derivatives and processed products; the study, design, construction, implementation and consulting in industrial plant engineering and more generally in the manufacturing and commercial sector, including the granting and assumption of distribution, agency and representation mandates. The organization and management of electronic commerce activities, on its own behalf and on behalf of third parties, of any product and service; the conception, management, organization of commercial promotion initiatives in any form and medium; the organization of events, conception, creation, marketing and rental of merchandising, gadgets, advertising materials, visuals, vehicles, industrial vehicles, means, tools and promotional materials in general; consulting, management and organization of commercial, manufacturing, industrial activities, development and control of sales networks, also in franchising; the assumption, granting and exploitation of trademarks and licenses or industrial know-how. The company may carry out all those commercial, industrial, real estate operations within the limits imposed by the current legislation (funds for business establishments, art. 2 para. 2 letter a LAFE) deemed necessary or even only opportune for the achievement of the company's purpose, including participation in other companies.