The company's purpose is to organize, conduct and moderate events, concerts, fairs and exhibitions as well as film and television productions and public events, all work in the areas of marketing, communication, graphics, social media and web as well as text design, project and brand development. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.