The company's purpose is to design and create marketing, advertising, and internet presence, including the creation of content in image and text, as well as strategy consulting and coaching in the areas of social media, influencer marketing, and campaign management, and the trade of goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar and related companies, and merge with similar or related companies. The company may also conduct financing and all other business activities that are suitable to promote the purpose of the company. Furthermore, the company may acquire, manage, and sell real estate, in particular recreational facilities, as well as acquire, manage, and sell copyrights, patents, and licenses of all kinds, and enter into all business transactions or conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.